Drivemate
Drivemate is a leading multi-product mobility platform in Thailand that specializes in car rental, subscription and insurance services. In early 2021 Drivemate launched a redesign project to rebrand their online platform for web and mobile and transform their visual design to be more competitive in the market.
Before
After
I worked with the design team at Otoz to completely revamp the UI of Drivemate, focusing on a new and improved information architecture and design style.
Branding
We started with Drivemate’s logo, which appeared outdated and needed a new look. After much deliberation we decided to change to something more minimal and simplistic while staying in touch with the logo users are familiar with.
Before
After
Components & Design System
New Designs
Results
It was very rewarding to revamp the visual style of a platform with so many users. Ever since we implemented the changes there was a significant uptick in both sales per month and acquisition per month. We continue to monitor the data and analytics and make refinements wherever possible.